The flower box arrangement created by Nicolai Bergmann in year 2000 celebrates its 20th anniversary this year.
Now a classic gift choice, the flower box has been well received not only within Japan but also around the world.
In celebration of a 20 year milestone, the Flower Box Exhibiton will kick start in Japan, and continue on overseas.
The Flower box, now a staple gift choice became popular in the 2000s and marked a significant innovation in the field of flower art.
Created by flower artist Nicolai Bergmann, the flower box is not only compelling in its design but also gave new value to flower art.
About Nicolai Bergmann
Nicolai Bergmann is one of Japan’s most recognizable foreign artists, whose name is synonymous with contemporary floral design.
Originally from Copenhagen, Denmark, Nicolai’s work in Japan has given floristry a new dimension and pushed it further into the fashion and design worlds by using his eye for color, form, balance and detail to collaborate on a range of design projects with some of the world’s most prominent design houses.
Nicolai’s work unites the floral design principals of Europe with Japanese sensitivity to detail and fine craftsmanship, while embodying the confidence of Scandinavian style.
November 20 (Friday)~November 30 (Monday)
*Exact Date is to be determined. Announcement will be made when decided
The invention of the signature flower box came about after a consultation with a client who was looking for gift options.
The client had a specific request of 600 gift to be handed out at a brand’s press event. There was however, limitation in storage space for the gifts which was the point to be kept in mind for the proposal. Stacking and storing is challenging when the gift items are fresh flowers, so at the beginning, Nicolai tried various ideas such as placing bouquets and arrangements into boxes to do this. With each idea also came new problems, such as disproportionate gaps in the boxes and an overall unsatisfactory esthetic quality. After much trial and error, Nicloai finally reached the idea of laying flowers directly into a square box.
The birth of the flower box arrangement was soon followed by the opening of the very first Nicolai Bergmann Flowers & Design store in the renowned select store ESTNATION, and attracted much attention from fashion and design industries as items of unique perspective.
Gradually, the flower box became increasingly popular and today remains as the Nicolai Bergmann Flowers & Design signature product.
We have asked artists, creators and other leading figures of various artistic fields admired by Nicolai to design a box which Nicolai designed the flowers to be inlaid. This truly one of a kind flower box series by these spectacular creators will be exhibited in the show. We hope the audience will be able to experience the unique possibilities of flower design.
MORE ARTIST COMING SOON
A comprehensive selection of souvenirs including Magazine, Book, original Goods of Nicolai Bergmann, and Flower BOX Exhibition-themed limited items.